3 Key Business Benefits Of Producing Multimedia Content

by | May 1, 2020 | General Business

Multimedia Content

In all honesty, it can be a little overwhelming when thinking about creating audio or video content. For me personally, video tends to be a struggle. I’m a perfectionist by nature, and this is not a good thing when dealing with lighting, sound, and editing.

But, when I can overcome this one (of many) personal struggle, the end result is awesome.

So, why produce multimedia content?

And, who are you producing this content for?

Well, we’re going to answer the why by digging into three business benefits of multimedia content. As for the “who,” this is completely up to you. You could create your content for all of your existing clients, a subset of your existing clients, your prospects, or even for your employees.

Who you choose to target will determine the type of multimedia content you create.

For example, if you target existing customers, you may choose to highlight a new service offering. Or, you may want to provide high quality self-help training material to free up your team members. If you target prospects or leads, then you may also choose to provide educational content.

Okay, let’s dive into the 3 Key Business Benefits Of Producing Multimedia Content.

#1: Grow Your Authority

Although it can be uncomfortable to put yourself out there in the public eye, being active in audio and video content will grow your authority within your industry. More-and-more consumers are researching the owners of a company to learn more about them.

When they don’t find anything outside of what’s on your website, this doesn’t present a great picture. However, if a prospect or lead comes across video content (i.e. YouTube videos, Facebook Lives, etc.) or audio content (i.e. Podcast interviews, etc.), it gives you more credibility.

And this credibility leads to more trust.

Imagine having a prospect’s trust before you even talk to them. 

#2: The Content Is Evergreen

The great thing about YouTube videos and podcasts specifically is that they are evergreen. What this means is they live on forever (or at least a very long time). If you go search on YouTube for videos related to a certain topic, it’s going to give you the most relevant content. This will include videos dating back 10+ years.

So, when you spend the time creating a video and publishing it on YouTube, it’s going to continue working for a long time. The same is true with podcasts—they live on forever.

Although, if you are a guest on someone else’s podcast, I’d recommend you download the episode to keep in case they end up shutting down their show in the future.

#3: Connect With More People

A HubSpot study from 2018 found that “54% of consumers want to see more video content from a brand or business they support.” That was almost two years ago… this number continues to grow today.

If the consumers are asking for it, then we should be serving our customers and delivering it. Another survey in 2018, this one from Forbes, found that “the average user spends 88% more time on a website with video.”

Again, people are preferring video much more these days than any other type of content.

“Alright Ryan, this all sounds great, but how do I even get started and find the time for this?”

Fair question.

In my opinion, the best way to get started is by letting someone else do the heavy lifting with the technology. Find a way to be a guest on an audio or video podcast. All you have to do is show up and be yourself.

Let someone else deal with the techy stuff.

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing.

Ryan is a published author, having published "Internship Mastery: The Technology Student's Guide To Crushing Your Internship And Launching Your Career" in December 2019.

When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing.

Ryan is a published author, having published "Internship Mastery: The Technology Student's Guide To Crushing Your Internship And Launching Your Career" in December 2019.

When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick