3 Magical Insights You Can Gain From Heatmaps And Scrollmaps

by | Oct 14, 2019 | Customer Growth

What better way to start the countdown to Halloween than by looking at a few of the many magical insights you can gain by using advanced website data and analytics.

I suppose eating some candy may be a little more enjoyable than talking about analytics, yet analytics is for sure a close second—but I digress.

The days of basic analytics are long gone. Knowing how many people have visited your website, how long they stayed there, and what pages they visited are all helpful to know, but you can now go so much deeper.

Today, we’re going to take a quick look at two of the advanced analytics reports that can help you do this—heatmaps and scrollmaps.

Heatmaps & Scrollmaps

Before continuing, let’s define what exactly the purpose of each report is, and then we’ll dive into just how powerful they can both be.

Heatmaps (first image below)—a report that shows you where exactly website visitors have clicked on a page. The brighter the color of the dot, the more popular the click location is.

Scrollmaps (second image below)—a report that shows you where website visitors stopped scrolling on a page. This tells you just how popular various sections are on a page.

Heatmaps (above): the colored dots show where
website visitors click on a page of your website.

Scrollmaps (above): the colors tell you which
sections of a page are the most popular.

Magical Insights

Magical Insight #1: Eliminate Confusion—If you notice users clicking in a location on a page where they shouldn’t be, this could mean you’re confusing your visitors. This is common when you have images and underlined words that are not links but website visitors expect them to be links.

Magical Insight #2: Know When To Shift Your Content—If you have an important message you want your website visitors to see—but you notice only 25% of visitors are scrolling far enough to see it—then you’ll want to consider moving that important message higher on the page.

Magical Insight #3: See If Your Call To Action Is Working—If your primary call to action on a page isn’t being clicked, it’s time to try a new call to action.

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations