A Checklist To Help You Optimize And Improve Your Blog Posts

by | Jan 30, 2019 | The Internet

Spending time creating valuable content is a great way to drive more visitors to your website. Blog posts are one of the most commonly used types of content leveraged by businesses today. And, if used correctly, blog posts can help you build authority around your area of expertise.

To help you with your blog posts, we’ve put together a checklist (with many recommendations courtesy of the Yoast WordPress plugin) to ensure you’re optimizing each post.

You may also be interested in: A Timeless Framework You Can Use To Write Winning Sales Copy

#1: Optimize Your Post (Search Engine Optimization—SEO)

The focus of this section is to ensure your blog post is doing as much as possible to rank highly on Google and other search engines. Of course, none of these checklist items are going to help you if you don’t write something that people want to read.

▢ Identify a focus keyphrase for your post.  What’s a short phrase that describes what your post is about?

▢ Include your focus keyphrase in your post title.

▢ Include your focus keyphrase or a synonym of your keyphrase in the first paragraph of your post.

▢ Create a post title that’s between 50-60 characters in length.

▢ Include links in your post for any other articles you reference.

▢ Add links from your new post to other posts on your website, and  links from other posts to your newly created post.

▢ Ensure the length of your post is greater than 300 words.

▢ Add a post snippet (meta description) between 120 and 156 characters.

#2: Make Your Post Easy To Read 

Now, you need to make sure your blog post is structured in a way that makes it easy to read.

▢ Use an active voice when writing and not a passive voice.

▢ Don’t start multiple sentences in a row with the same words or phrases.

▢ Use subheadings in your post at least every 250-300 words.  Including subheadings more frequently will make your post even easier to read.

▢ Use transition words to move from one sentence to the next.  Examples include: because, so, likewise, etc.

▢ Keep your paragraph length less than 150 words.

▢ Use words that are easy for a 13 to 15-year old to read and understand. 

#3: Finishing Touches (Specific To WordPress) 

Now that you have your blog post written, you have a few things within WordPress you need to do before you click the Publish (or Schedule) button.

▢ Set the featured image on your post

▢ Add tags specific to your post

▢ Specify the category for your post

▢ Preview your post

▢ Proofread your post

#4: Time To Publish And Share

You’re now ready to get your blog post scheduled or published, and then share it with the world.

▢ Publish (or schedule) your blog post

▢ Share your post on social media

 

Have any other steps you take when writing or publishing your blog posts? If so, I’d love to hear from you. Connect with us on Twitter or shoot me an email (ryan at pixelayn.com).

 

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations