Big Data Is No Longer Only For Big Fortune 500 Businesses

by | Mar 20, 2019 | Customer Growth

The amount of data being captured, stored, and analyzed by businesses today is growing at an exponential rate. Many businesses realize that the more information they can analyze, the better business decisions they’ll be able to make.

But, isn’t managing and storing all of this data only something large corporations should worry about?

Good question, and the short answer is—not any more.

As someone who has spent many years in the Fortune 500 business world, that’s the way it used to be. Yet, things have changed. The concept of big data is no longer only limited to massive Fortune 500 businesses using expensive software created by other massive Fortune 500 businesses (i.e. IBM, Oracle, etc.).

Today, big data can (and does) help businesses of all sizes. So, what’s made this possible?

  1. Storage costs have drastically decreased (and continue to decrease today).
  2. Technology has improved to the point where analyzing “Big Data” no longer requires expensive super computers or expensive software. 

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Big Data Does No Good If You Don’t Use It

The amount of data being stored garners a lot of attention. Let’s face it, the large amount of data is impressive—so it’s a fascinating topic. But, what good is all of this data if it’s not going to be used for the benefit of someone (i.e. your business, your consumers, mankind, etc.)?

This is where data mining enters into the picture.

Once the data mining process has been completed, the organized data can then be analyzed. Although, the data mining process is never truly finished. Data mining and then data analysis are both ongoing processes.

The analysis process can be handled by a person, by another automated process, or both. 

Time For You To Take Action

It’s time to stop ignoring your data. There are countless affordable software packages that can help your business. Many tools can automate the data collection, mining, and analysis processes.

At the very least, you need to start collecting your business data now.

Don’t wait. Remember, you can always analyze your data later; however, you can’t always go back in time and gather data that no longer exists.

Let’s connect on Twitter (@TeamPixelayn) or you can connect with me personally (@rdglick).

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations