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What Is UX? And, Why Does It Matter?
What Is UX? And, Why Does It Matter?

First, what in the world does UX stand for? UX stands for user experience. User experience at its core is rooted in psychology. At a high level, it involves the way we interact with the world in our day-to-day activities coupled with how the world interacts with us....

VIDEO: How To Protect Your Company From Email Scams
VIDEO: How To Protect Your Company From Email Scams

Creative Commons Music By: https://www.bensound.comNot too long ago, one of our clients was hit with a sophisticated email scam attempt. Although they were able to contain the situation before anything bad happened, it's still a great example to learn from. Here's how...

How To Protect Your Business From Hackers Galore
How To Protect Your Business From Hackers Galore

Here’s the deal. Whether we like it or not, hackers are all over the place looking for opportunities—big or small—to make a quick buck. Because of this, we can’t plead ignorance and do nothing about security. We must take an active role in doing as much as possible to...

3 Marketing Tips From SpongeBob Squarepants
3 Marketing Tips From SpongeBob Squarepants

Nearly every evening before bedtime, my oldest son turns on the brain-draining, IQ dropping, and time wasting show—SpongeBob Squarepants. Well, that’s what my opinion used to be about the show. Not anymore. Once I spent some time watching it more closely, I found many...

VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready
VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready

Creative Commons Music By: https://www.bensound.comWhen evaluating a website, it's important to ensure the website is mobile ready. Being mobile ready means your website will provide a great user experience for anybody accessing it from a mobile phone or tablet. Do...

VIDEO: How To Protect Your Company From Email Scams

VIDEO: How To Protect Your Company From Email Scams

Creative Commons Music By: https://www.bensound.comNot too long ago, one of our clients was hit with a sophisticated email scam attempt. Although they were able to contain the situation before anything bad happened, it's still a great example to learn from. Here's how...

How To Protect Your Business From Hackers Galore

How To Protect Your Business From Hackers Galore

Here’s the deal. Whether we like it or not, hackers are all over the place looking for opportunities—big or small—to make a quick buck. Because of this, we can’t plead ignorance and do nothing about security. We must take an active role in doing as much as possible to...

3 Marketing Tips From SpongeBob Squarepants

3 Marketing Tips From SpongeBob Squarepants

Nearly every evening before bedtime, my oldest son turns on the brain-draining, IQ dropping, and time wasting show—SpongeBob Squarepants. Well, that’s what my opinion used to be about the show. Not anymore. Once I spent some time watching it more closely, I found many...

VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready

VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready

Creative Commons Music By: https://www.bensound.comWhen evaluating a website, it's important to ensure the website is mobile ready. Being mobile ready means your website will provide a great user experience for anybody accessing it from a mobile phone or tablet. Do...

How To Leverage The Power Of Social Proof To Drive More Business

What exactly is social proof? Have you ever heard anybody use this phrase before? In his book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. includes social proof as one of his six weapons of influence. He describes social proof as taking action...

How To Find The Right Balance Of Automation In Your Business

Everywhere you turn these days, there’s talk about artificial intelligence (AI), robotic processing, and all sorts of other bot-based technologies. The conversation generally revolves around two key things: How can businesses take advantage of automation and...

How To Improve Your Local Google Business Listing

For many businesses, updating their Google Business Listing is an afterthought. They believe that as long as their business name and address are out there on Google, all is good. Although having your business name and address on Google is important, it isn’t quite...

VIDEO: Okay Google, Hey Siri, Alexa… How Is Voice Search Impacting Your Business?

Okay Google, Hey Siri, Alexa... chances are, you've used voice search at some point in the past month—possibly even at some point today. If not, you certainly have a family member who uses voice search frequently? Okay, hold up. Why does this even matter? Here's...

Understanding The Temperature Of Your Traffic – Cold, Warm, Hot

When planning an online marketing and communication strategy, it’s important to take into consideration the temperature of each targeted individual and business. You can think of the temperature of a prospect, lead, and customer as how aware they are with your...

VIDEO: 3 Ways To Tighten Up Your WordPress Website Security

There are a few simple things you can do to keep your WordPress website secure. Although these are simple, they are often overlooked and neglected by business owners.  If you ignore giving your website the care and attention it needs, you're just asking for...

What Is GDPR… And, Why You Shouldn’t Ignore It

I want to preface this article by saying that I'm not a lawyer or a data law expert. So, if you have any detailed legal questions, I'd encourage you to seek out an internet data law lawyer. With this said, there are still many things you can do to keep your business...

VIDEO: It’s Time To Dump That Free Business Email Address

A lot of businesses use a free business email address (i.e. [email protected], [email protected], etc.) rather than an email address with a branded domain. For example, rather than Pixelayn using a free email address of [email protected] or...

Big Data Is No Longer Only For Big Fortune 500 Businesses

The amount of data being captured, stored, and analyzed by businesses today is growing at an exponential rate. Many businesses realize that the more information they can analyze, the better business decisions they’ll be able to make. But, isn’t managing and...

What Is UX? And, Why Does It Matter?

First, what in the world does UX stand for? UX stands for user experience. User experience at its core is rooted in psychology. At a high level, it involves the way we interact with the world in our day-to-day activities coupled with how the world interacts with us....