OUR BLOG
5 Technology Considerations When Planning For The New Year
The new year will be here before we know it, and it’ll be time to plan for 2020 in a few weeks. So let’s talk about your 2020 technology needs. We’re going to look at five specific considerations that will help you best position your company’s technology next year. ...
Grow Your Tribe With A Highly Targeted Membership Site
Before diving into this topic, we first want to make it clear that membership sites aren’t right for all businesses. They require a decent-sized up front investment, and they require a commitment from the business to keep content up-to-date. With this said, if you...
3 Magical Insights You Can Gain From Heatmaps And Scrollmaps
What better way to start the countdown to Halloween than by looking at a few of the many magical insights you can gain by using advanced website data and analytics. I suppose eating some candy may be a little more enjoyable than talking about analytics, yet analytics...
Whether We Like It Or Not… The Internet Is NOT Safe
ESPN’s College GameDay traveled to Ames, Iowa for the 2019 showdown between Iowa and Iowa State. This is when one fan’s sign made headlines everywhere after going viral. As more-and-more people started donating to to this person’s Venmo account, he decided to use the...
How To Leverage The Power Of Social Proof To Drive More Business
What exactly is social proof? Have you ever heard anybody use this phrase before? In his book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. includes social proof as one of his six weapons of influence. He describes social proof as taking action...
How To Find The Right Balance Of Automation In Your Business
Everywhere you turn these days, there’s talk about artificial intelligence (AI), robotic processing, and all sorts of other bot-based technologies. The conversation generally revolves around two key things: How can businesses take advantage of automation and...
How To Improve Your Local Google Business Listing
For many businesses, updating their Google Business Listing is an afterthought. They believe that as long as their business name and address are out there on Google, all is good. Although having your business name and address on Google is important, it isn’t quite...
VIDEO: Okay Google, Hey Siri, Alexa… How Is Voice Search Impacting Your Business?
Okay Google, Hey Siri, Alexa... chances are, you've used voice search at some point in the past month—possibly even at some point today. If not, you certainly have a family member who uses voice search frequently? Okay, hold up. Why does this even matter? Here's the...
Understanding The Temperature Of Your Traffic – Cold, Warm, Hot
When planning an online marketing and communication strategy, it’s important to take into consideration the temperature of each targeted individual and business. You can think of the temperature of a prospect, lead, and customer as how aware they are with your company...
Grow Your Tribe With A Highly Targeted Membership Site
Before diving into this topic, we first want to make it clear that membership sites aren’t right for all businesses. They require a decent-sized up front investment, and they require a commitment from the business to keep content up-to-date. With this said, if you...
3 Magical Insights You Can Gain From Heatmaps And Scrollmaps
What better way to start the countdown to Halloween than by looking at a few of the many magical insights you can gain by using advanced website data and analytics. I suppose eating some candy may be a little more enjoyable than talking about analytics, yet analytics...
Whether We Like It Or Not… The Internet Is NOT Safe
ESPN’s College GameDay traveled to Ames, Iowa for the 2019 showdown between Iowa and Iowa State. This is when one fan’s sign made headlines everywhere after going viral. As more-and-more people started donating to to this person’s Venmo account, he decided to use the...
How To Leverage The Power Of Social Proof To Drive More Business
What exactly is social proof? Have you ever heard anybody use this phrase before? In his book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. includes social proof as one of his six weapons of influence. He describes social proof as taking action...
How To Find The Right Balance Of Automation In Your Business
Everywhere you turn these days, there’s talk about artificial intelligence (AI), robotic processing, and all sorts of other bot-based technologies. The conversation generally revolves around two key things: How can businesses take advantage of automation and...
How To Improve Your Local Google Business Listing
For many businesses, updating their Google Business Listing is an afterthought. They believe that as long as their business name and address are out there on Google, all is good. Although having your business name and address on Google is important, it isn’t quite...
VIDEO: Okay Google, Hey Siri, Alexa… How Is Voice Search Impacting Your Business?
Okay Google, Hey Siri, Alexa... chances are, you've used voice search at some point in the past month—possibly even at some point today. If not, you certainly have a family member who uses voice search frequently? Okay, hold up. Why does this even matter? Here's the...
Understanding The Temperature Of Your Traffic – Cold, Warm, Hot
When planning an online marketing and communication strategy, it’s important to take into consideration the temperature of each targeted individual and business. You can think of the temperature of a prospect, lead, and customer as how aware they are with your company...
VIDEO: 3 Ways To Tighten Up Your WordPress Website Security
There are a few simple things you can do to keep your WordPress website secure. Although these are simple, they are often overlooked and neglected by business owners. If you ignore giving your website the care and attention it needs, you're just asking for trouble. ...
What Is GDPR… And, Why You Shouldn’t Ignore It
I want to preface this article by saying that I'm not a lawyer or a data law expert. So, if you have any detailed legal questions, I'd encourage you to seek out an internet data law lawyer. With this said, there are still many things you can do to keep your business...