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VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready
VIDEO: 3 Ways To Tell If Your Site Is Mobile Ready

Creative Commons Music By: https://www.bensound.comWhen evaluating a website, it's important to ensure the website is mobile ready. Being mobile ready means your website will provide a great user experience for anybody accessing it from a mobile phone or tablet. Do...

How Sales Funnels Can Help You Grow Your Business
How Sales Funnels Can Help You Grow Your Business

When discussing sales funnels, it’s important to understand the framework of a funnel.  There is generally a frontend and a backend to a funnel. The Frontend—is the initial offer that you use to get a prospect or lead to purchase from you and become a customer.  This...

How Sales Funnels Can Help You Grow Your Business

How Sales Funnels Can Help You Grow Your Business

When discussing sales funnels, it’s important to understand the framework of a funnel.  There is generally a frontend and a backend to a funnel. The Frontend—is the initial offer that you use to get a prospect or lead to purchase from you and become a customer.  This...

3 Magical Insights You Can Gain From Heatmaps And Scrollmaps

What better way to start the countdown to Halloween than by looking at a few of the many magical insights you can gain by using advanced website data and analytics. I suppose eating some candy may be a little more enjoyable than talking about analytics, yet analytics...

Whether We Like It Or Not… The Internet Is NOT Safe

ESPN’s College GameDay traveled to Ames, Iowa for the 2019 showdown between Iowa and Iowa State. This is when one fan’s sign made headlines everywhere after going viral. As more-and-more people started donating to to this person’s Venmo account, he decided to use...

How To Leverage The Power Of Social Proof To Drive More Business

What exactly is social proof? Have you ever heard anybody use this phrase before? In his book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. includes social proof as one of his six weapons of influence. He describes social proof as taking action...

How To Find The Right Balance Of Automation In Your Business

Everywhere you turn these days, there’s talk about artificial intelligence (AI), robotic processing, and all sorts of other bot-based technologies. The conversation generally revolves around two key things: How can businesses take advantage of automation and...

How To Improve Your Local Google Business Listing

For many businesses, updating their Google Business Listing is an afterthought. They believe that as long as their business name and address are out there on Google, all is good. Although having your business name and address on Google is important, it isn’t quite...

VIDEO: Okay Google, Hey Siri, Alexa… How Is Voice Search Impacting Your Business?

Okay Google, Hey Siri, Alexa... chances are, you've used voice search at some point in the past month—possibly even at some point today. If not, you certainly have a family member who uses voice search frequently? Okay, hold up. Why does this even matter? Here's...

Understanding The Temperature Of Your Traffic – Cold, Warm, Hot

When planning an online marketing and communication strategy, it’s important to take into consideration the temperature of each targeted individual and business. You can think of the temperature of a prospect, lead, and customer as how aware they are with your...

VIDEO: 3 Ways To Tighten Up Your WordPress Website Security

There are a few simple things you can do to keep your WordPress website secure. Although these are simple, they are often overlooked and neglected by business owners.  If you ignore giving your website the care and attention it needs, you're just asking for...

What Is GDPR… And, Why You Shouldn’t Ignore It

I want to preface this article by saying that I'm not a lawyer or a data law expert. So, if you have any detailed legal questions, I'd encourage you to seek out an internet data law lawyer. With this said, there are still many things you can do to keep your business...

VIDEO: It’s Time To Dump That Free Business Email Address

A lot of businesses use a free business email address (i.e. [email protected], [email protected], etc.) rather than an email address with a branded domain. For example, rather than Pixelayn using a free email address of [email protected] or...