What Is UX? And, Why Does It Matter?

What Is UX? And, Why Does It Matter?

First, what in the world does UX stand for? UX stands for user experience. User experience at its core is rooted in psychology. At a high level, it involves the way we interact with the world in our day-to-day activities coupled with how the world interacts with us....
Why Emotions Lead To Bad Marketing Decisions

Why Emotions Lead To Bad Marketing Decisions

“Everyone knows that in the heat of an argument, we will all say anything to support our cause.  We will quote the Bible, refer to unverifiable statistics… Action and demonstration are much more powerful and meaningful.  They are there, before our eyes, for...