Why Emotions Lead To Bad Marketing Decisions

Why Emotions Lead To Bad Marketing Decisions

“Everyone knows that in the heat of an argument, we will all say anything to support our cause.  We will quote the Bible, refer to unverifiable statistics… Action and demonstration are much more powerful and meaningful.  They are there, before our eyes, for...
3 Proven Methods To Boost Client Retention

3 Proven Methods To Boost Client Retention

How often do you reach out to your existing customers?  Daily? Weekly? Monthly? Quarterly? Annually? Do you reach out to your customers only when you’re looking for them to spend more money?   If you’re like many businesses, this may be a pattern you’re...
Why Failed Marketing Can Be A Good Thing

Why Failed Marketing Can Be A Good Thing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”— John Wanamaker, American Merchant and Marketing PioneerI’m sure this will come as no surprise to you, but a lot of your marketing is going to fail.   This isn’t a bad thing as...