Grow Your Tribe With A Highly Targeted Membership Site

by | Nov 1, 2019 | Customer Growth

Membership Site

Before diving into this topic, we first want to make it clear that membership sites aren’t right for all businesses. They require a decent-sized up front investment, and they require a commitment from the business to keep content up-to-date.

With this said, if you have a large social media following or you’re looking to provide your services to your existing customers in more of a subscription model, you should consider a membership site.

What Is A Membership Site?

Okay, we’re getting ahead of ourselves a little bit here. What is a membership site anyway? A membership site is a password protected website that people pay to access. The membership area can include a forum, training videos, checklists, links to private video calls, recordings from prior private video calls, and many other types of content.

Essentially, you are providing valuable content (that you update frequently) in exchange for a recurring payment.

Organic Reach On Social Media Is Reducing

As social media platforms continue to minimize your reach with your fans who follow and like you on social, it’s even more important to shift these interactions to a site you control. This is where a membership site can come in handy. Instead of solely interacting within a private Facebook Group, you can now interact with these individuals outside of Facebook.

This not only gives you more control over your own user community, it opens up your membership to users who may have abandoned social media recently. This is a real concern too.

According to an Edison Research study in 2019, total Facebook users have decreased by 15 million in the past two years. And this downward trend continues, specifically for Facebook.

If you’ve ever wanted to look into a membership site for your business, reach out, we’d love to discuss your ideas.

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick