How To Give Someone Access To Your Google Analytics Account

by | Dec 26, 2018 | The Internet

There are many reasons you may want to give someone else access to your Google Analytics account. 

You may want a team member within your organization to run reports.  Or, you may want your marketing agency to set up and configure certain goals for conversion tracking (a fancy way to say… “is our website working”).

Regardless, this is a very common request, and it’s a very straightforward process.

There is, of course, one thing you’ll need first.  A Google Analytics account. 

Assuming you already have a Google Analytics account set up for your website, let’s dive into the steps to give someone else access.

Related Post: How To Set Up Google Analytics On Your WordPress Website Without A Plugin

Step #1: Click Admin

In the bottom left of the Google Analytics navigation, click the “Admin” link.

Step #2: Click User Management

Under the “Property” column, click on the “User Management” link. 

You’ll notice there are three different levels where you could edit User Management: 1) Account, 2) Property, 3) View.  We are selecting the middle level, “Property.”

If you manage multiple sites with your same Google Analytics account, you may want to set the user access at the View level.   

Step #3: Who Already Has Access?

You’ll now be shown a screen with all people who have access to this particular site.

You can see in the screenshot below I’m listed as one of the people with access to the Pixelayn site in Google Analytics.  

Step #4: Click The Plus And Select Add Users

 In the top righthand corner, click the plus symbol, and then select “Add users.” 

Step #5: Enter Details For The Individual You Want To Have Access

You now need to enter the email address for the individual you wish to grant access.  It needs to be a Google email address.  Also, you will select whether the individual should be notified via email that he/she has been given access.

You’ll also need to determine what level of security you want to select.  Each of the four permission levels provides a description and a “Learn more” link.  Take a look at the screenshot below to see the high-level description of each

The most common type of access you’ll want to grant is the “Read & Analyze” option.  If you are looking for someone to be more of an administrator for the site in Google Analytics, you’ll then want to grant Edit and/or Collaborate permissions. 

It’s best practice to start out by giving the least number of permissions as possible.  You will hear from the person if they can’t do their job with the permissions you provided.  You can then give more access. 

For example, I’d probably start someone off with “Read & Analyze” to see if that gives them what they need.  If they report back that they need more access, then I’d move on to “Collaborate” followed by “Edit.”   

Step #6: Click The Add Button

In the top righthand corner, click the Add button.   

Step #7: Confirm The New Individual Is Now Listed

You’ll now see a list of all individuals with access to your Google Analytics.  Confirm that you see the person who you just added in step #5.  If all looks good, then you’re done.

In the screenshot below, you can see where I have added another one of my Google accounts to the list.  

Once your’re done with step #6, you’ll then repeat these steps for any additional people you’d like to give access.  

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Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations