How To Improve Your Local Google Business Listing

by | Jun 26, 2019 | Customer Growth

For many businesses, updating their Google Business Listing is an afterthought. They believe that as long as their business name and address are out there on Google, all is good.

Although having your business name and address on Google is important, it isn’t quite that simple.

Let’s quickly look at a few stats about Google searches (from Go-Globe):

  • 46% of all searches on Google are local.
  • 60% of American adults use smartphones and tablets to search for local product and service information.
  • 50% of local-mobile searchers are looking for business information, like a local address.
  • 86% look-up the location of a business on Google Maps.
  • 76% of local searches result in a phone call.

These stats paint a picture of just how important it is to ensure your Google Business Listing is optimized and kept up-to-date. Let’s now look at a few different things you can do to ensure your Google Business Listing is ready to catch the attention of your prospects and leads searching for your business (or offering) on Google.

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#1: Completely Fill Out Your Business Profile

There are quite a few sections in your Google Business Listing profile, and you should focus on filling in each section as much as possible. This includes: your business name, category/industry, location, hours, phone number, website address, website address for scheduling appointments, and a brief description of your business.

You also need to continually update this information if it changes.

If you have seasonal hours or if your hours change, then make sure you update your listing with the correct (updated) information.

#2: Solicit Reviews

One of the biggest factors in consumers choosing one business over another is social proof. What kind of experience have prior customers had with your business? If you don’t have any reviews on your Google Business Listing, then your prospects who find you on Google won’t have any social proof to help them along with their decision.

Instead, they may end up choosing a competitor who has more reviews on their Google Business Listing. 

After every successful job, service, or project completion, make it a part of your process to ask for a Google Business Listing review. Send your customers the direct link to review your business.

#3: Keep Your Pictures Updated

Your Google Business Listing includes photos in addition to your other profile details. Consumers love to look at photos of a business to get a feel for what your office or store looks like.

They don’t always click your website link and go to your website to view pictures, so it’s important that you add photos to your listing. You should also include pictures that highlight your company culture. If you volunteer somewhere, then include a picture of your team members volunteering.

You can even encourage your customers to post pictures to your Google Business Listing.

#4: Periodically Post To Your Listing

Although it isn’t used heavily by many businesses, you have the option to post to your listing. There are four different categories for your posts: What’s new, Events, Offers, and Products.

If you have a blog post or an upcoming event or even a new product offering, post about it on your Google Business Listing. All of your posts show up for consumers to view when they find your business on Google.

In Conclusion—Stay active with your Google Business Listing, and keep it up-to-date.

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations