Lessons Learned From Writing & Publishing A Book

by | Jan 15, 2020 | General Business

Internship Mastery Book Cover

Having spent the last eighteen months writing and publishing my first book, I wanted to share a few of my lessons learned. Whether you have a book in your future or not, these may be of interest to you. Okay, let’s get into the list.

#1: Don’t Rush Your Launch Date

I selected a launch date of December 10th, and I was set on it. I picked this date because I wanted Internship Mastery to be in place with enough lead time for some holiday sales momentum. The date wasn’t unrealistic, but it definitely felt rushed. As we got closer to December 10th, there were still some loose ends to tie up.

I should have pushed the date out by a week or two.

Lesson learned.

#2: Your Audiobook Version Takes 10-14 BUSINESS DAYS To Publish

When I submitted my audiobook files to Audible, I didn’t realize how long it would take to be available on their platform. I now know that it can take up to 14 business days, and not 2-3 days like the paperback, hardcover, and Kindle eBook on Amazon.

Needless to say, my audiobook wasn’t available until several weeks after my official book launch date.

#3: A Half-Baked Presale Can Kill Your Momentum

Another reason I set the December 10th launch date is because I wanted to be able to use Black Friday and Cyber Monday as a part of a presale. It turned out that I wasn’t able to presale my paperback or hardcover because of the short timeline.

Instead, I could only presale my Kindle eBook version. When I used the presale to announce my book to my network, it drove a lot of initial excitement, but none of these people wanted the ebook version.

Plus, without some sort of presale bonus, people were less likely to pay for something they wouldn’t get for a couple of weeks.

If I could do it all over again, I wouldn’t have done a presale.

#4: Have A Comprehensive Book Marketing Plan

Depending on your goals for your book, a marketing plan is something you can’t overlook. I put together a basic marketing plan for my book that included Facebook Ads, Instagram Ads, and general word-of-mouth communication.

My plan needed to be more thorough than this. In order to get to be a best seller on Amazon in a single category, you need to get as many sales in a single day as possible. In hindsight, I needed to focus my marketing efforts on making this happen.

Granted, I can still do this even after the launch, which I plan to.

Overall, this book authoring and publishing process was a great experience.

I’m super grateful for all of the support I have received!

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing.

Ryan is a published author, having published "Internship Mastery: The Technology Student's Guide To Crushing Your Internship And Launching Your Career" in December 2019.

When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing.

Ryan is a published author, having published "Internship Mastery: The Technology Student's Guide To Crushing Your Internship And Launching Your Career" in December 2019.

When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Instagram.

Ryan Glick