How To Successfully Use LinkedIn To Recruit Top Talent For Your Business

by | Jan 6, 2019 | General Business

One of the top challenges for nearly every business owner is finding and retaining top talent.  With the continued popularity of LinkedIn, it remains a goldmine for recruiting employees for your business.

Yet, there’s one big problem.  LinkedIn is flooded with a large number of recruiters who are “spamming” any candidate with a pulse.  And this creates a real problem for businesses trying to rise above this noise.

Below are five steps to give you a place to start.  As you continue to go through each step, you’ll want to make some of your own adjustments based upon what’s working for you.  However, before you stray too far from the plan below, be sure to give it enough time.  Don’t abandon this process just because you get a few (or even a few dozen) rejections or non-responses.  We’ve seen the process below achieve success on many occasions.   

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#1: Create an email template with variable fields   

It can often be a numbers game, so you don’t want to reinvent the wheel with every email you send.  By creating a template, you’ll save time.

 

#2: Explain why (in the email) their education and past experience is a great fit for your team and open position    

Be personal and make a connection with details from your target candidate’s profile.  

 

#3: Niche down and focus on one point first (i.e. school, education, or background)   

Related to #2 above, stay focused on a single reason for your target candidate being a good fit.  Don’t muddy the waters and explain everything.

 

#4: Never search on job titles   

In today’s business world, employees have very obscure titles.  And this can be misleading when trying to find target candidates on LinkedIn.  Instead, use searches on school, background, and education. If you know a certain school produces great talent for the skillset you need, you’d want to filter your results by that school.

 

#5: Research business about us pages or team pages and recruit those employees   

This approach can make you feel a little uneasy by targeting employees from a particular company, but if your business has a great opportunity for someone, that candidate deserves to know, and the decision should be up to him or her.

 

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations