VIDEO: How To Automate Your Social Media Without Spending A Dime

by | Feb 27, 2019 | The Internet

Creative Commons Music By: https://www.bensound.com

If you’re like most businesses, finding a way to free up time and automate certain processes is critical. When it comes to social media, this is an area where many businesses fall short.

Inconsistent posts, not getting the most out of each piece of content, and manually hopping from Twitter to Facebook to Instagram to LinkedIn in order to post on each platform manually.

Well, there’s a simple way to solve this problem. And, amazingly, there’s a solid solution that’s free. 

A word of caution with social media automation… be careful to not make your account feel like it’s a robot. Nobody wants to interact and engage with a bot. You have to find the right balance on social media between automating content posts and taking time to manually engage with your audience and market.  

Okay, before diving into this social media automation product, I want to first give you an idea of how we (Pixelayn) got to this point.

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From Manual To MeetEdgar To RecurPost 

We originally handled our social media posts manually. This was way too time consuming, and we fell into many of the mistakes mentioned above (i.e. inconsistent posts, posting content only once, etc.).

Plus, when we spent so much time worrying about simply posting our content, we rarely ever did the most important thing on social media—actively engage with our market. (This is still an area where we need to get better.)

Moving on…

We then searched for a social media automation solution. Because I had prior experience with the product, we ended up using MeetEdgar.

MeetEdgar was a very good fit for our needs. We were able to schedule posts on Twitter and Facebook—the 2 primary platforms we use. (We post to Instagram as well, yet we still prefer to do this manually as a more intimate, inside look at our business.)

And, an added benefit of MeetEdgar—we were able to recycle our content to stretch it as far as possible.

Because we operate with a Profit First approach to business, we periodically evaluate our own internal expenses. This led us to look at all of the software we were paying for.

We love software! After all, as a technology company, we have to understand a wide array of tools and software in order to help our clients perform more efficiently and profitably online. And, new products or new versions of existing products come out every single day. So, as you can imagine, we had a lot of products we were paying for.

After analyzing our product subscriptions, there were several that could be replaced by free alternatives. It’s important to note, this was only possible because our needs in these various areas are super basic. If we had more advanced or complex business needs, or we had a product that was instrumental in revenue generation, we wouldn’t be looking for “cheap” alternatives.

This led us to RecurPost, a free replacement for MeetEdgar.

Let’s take a high level look at a few of the sections of RecurPost.

#1: Configure Your Social Media Accounts 

The first thing you do when signing up for RecurPost is add your social media accounts. This will give RecurPost permission to post on your behalf to any of the social platforms you select.

The free version of RecurPost only allows you to connect up to 3 of your social media accounts. And, those 3 accounts can’t be from the same platform. For instance, you can’t have 3 Facebook pages you post to with your free account. However, you could have one Facebook page, one Twitter account, and one LinkedIn Company page.

If you want to post to more than 3 accounts or you want to post to more than one account from the same social platform, then you’ll have to upgrade to one of RecurPost’s paid plans. Or, at that point, you’d want to look around at other paid social media automation options to compare all features.

The major selling point for us with RecurPost is the fact that we get access to quite a few features for free. This is possible because we have a very basic use-case.

If we were to upgrade to a paid account, we’d shop around to find the perfect match. And, who knows, we could find our way back to MeetEdgar again.

Something that RecurPost has that I haven’t seen any other social media management platforms offer is the ability to automate posts to your Google Business Listing. We just set up this integration, and we’ll be testing it out over the next few weeks.

Below is a screenshot of all of the platforms RecurPost currently supports.

Once you have your social media accounts configured, you’re then ready to start adding content. 

#2: Add Your Content 

Although you can add “one-off” content posts, the majority of your content will be associated with libraries. Libraries are really just categories to group your content. 

For instance, we currently have a very basic setup with only three categories (as you can see below).

You can create as many libraries as you want, and then group your content accordingly. 

When you click on a library, you’ll see all of your posts that you’ve added. You can edit a post, add more Twitter Variations (more on this momentarily), and shift which post should be up next in this library.

You also have the ability to add more posts (content) to that particular library.

Twitter recently updated its terms to no longer allow identical content posted more than once. You can post the same link to a blog article or a video, but the text in your post needs to be different. That’s where the Twitter Variations feature comes into play. 

RecurPost offers variations so that you can continue to use the same piece of content by only changing the post text. This is a good practice regardless because it allows you to test different post copy to see what verbiage best attracts your audience to click through. 

#3: Create Your Post Schedule 

Finally, you need to set up your schedule. When do you want your content to post on each of the social platforms you configured in Step #1 above?

Your schedule is very configurable by specifying as many timeslots as you want (see in the screenshot below). 

  1. Select your library
  2. Select the frequency for your posts
  3. Select the time of day for this specific timeslot
  4. Select which accounts should be included
  5. Click Add Timeslot
  6. Repeat steps 1-5 for each timeslot

#4: One Other Feature 

Although the free plan doesn’t include this feature, the paid plan allows you to tap into RSS feeds. This is handy for when you want to share content from another blog (or even your own blog) without having to type all of the content.

It will automatically pull in the featured image, description, and the link from the RSS feed you set up. Then, you can add to a library of your choice. 

That’ll do it for this overview of RecurPost. If you don’t already have a social media automation tool, I’d encourage you to test RecurPost out. Or, even if you currently use HootSuite, MeetEdgar, Buffer, or any of the dozens of others out there, you should still take a look at RecurPost to see if their free version may work for you.

If you have any questions, connect with us on Twitter (@TeamPixelayn) or you connect with me directly on Twitter (@rdglick). 

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations

Ryan has been heavily involved in the world of Information Technology and entrepreneurship since the early 2000s. From small business consulting to Fortune 500 IT leadership, Ryan has a wide array of industry knowledge. He earned his BBA from the University of Iowa in 2004 majoring in Management Information Systems and later earned his MBA from the University of Iowa in 2009 with a focus on Management and Marketing. When he's not spending time with his wife and three young children, you'll find Ryan pounding away at his keyboard, spinning on his Peloton, or listening to a good audiobook or podcast.

Connect with Ryan on Twitter or Instagram.

Ryan Glick

Co-Founder, Pixelayn Innovations